Media Advisory – #Chefs4ALR

#Chefs4ALR

#Chefs4ALR

Media advisory and call for coverage

May 26, 2014

For media information please contact Leeann Froese Town Hall Brands leeann@townhallbrands.com 604-603-9394

 

BC Chefs Urgently Call to Kill Bill 24

The Chefs' Table Society of BC to make press statements

When: Tuesday, May 27, 12:00pm

What:

Farmland is important to me #chefs4ALR

Press are invited to hear from BC Chefs

The Chefs' Table Society of British Columbia wants to stop Bill 24

Chefs will talk to the media and speak out against Bill 24, in a hope to get the attention of BC Premier Christy Clark

Where:

Campagnolo Restaurant - 1020 Main St, Vancouver

(between Prior and National)

Meet in rear of restaurant - use rear entrance if possible

Street parking in back

Who:

Chefs, notably, plus more:

Chef Scott Jaeger, president, Chefs' Table Society, and chef owner, Pear Tree Restaurant

Chef Robert Belcham, chef/owner Campagnolo Restaurant

Nessa van Bergen, executive director, Chefs' Table Society

Jonathan Chovancek, vice president, Chefs' Table Society, chef (new) Café Medina and co-proprietor of Bittered Sling Extracts

Tret Jordan, chef, Homer Street Cafe & Bar

Dana Reinhardt, chef/owner SOL Kitchen Consulting

Ned Bell, executive chef, Four Seasons Hotel Vancouver

Tim Bedford, executive chef, Vancouver Aquarium

Best Optics / Photo Opportunity:

Chefs in whites and aprons with placards and protest materials

Background:

The Chefs' Table Society of BC wants to stop Bill 24, and needs help to spread the word, before it's too late.

They urgently call on people of BC to read this and then send a note to the government Tell BC Government to Stop Bill 24

Bill 24 proposes to divide the Agriculture land reserve into 2 zones, the changes being put forward are in zone 2 which contains 90%  of the protected land. This will essentially open the door to remove 90% of the mere 5% of B.C.'s  ALR.

The Chefs' Table Society of British Columbia has had a social media storm brewing - with selfies and calls to action with the hash tag #chefs4ALR and #killbill24

Now they are calling upon the media and public to help spread the word and call to protect BC farmland  - read this open letter, entitled Farmland is Important to Me.

Quote:

"Chefs and Restaurateurs have worked hard over the past 40 years to support our farms for not only the food they produce but also the culture they bring to our industry. Growing local food is not a thing of the past it is our present and our future, never has the demand been higher for locally sourced nutritious food." - Scott Jaeger, president, Chefs' Table Society of British Columbia

Suggested tweets: 

Listen to your chefs @christyclarkbc! @chefstablebc says #killbill24 #chefs4ALR

We need your help to #killbill24 Protect our farmland! #chefs4ALR @christyclarkbc please listen.

Time 4 action to kill Bill 24! Let MLAs know farm land is important to YOU! Click here http://bit.ly/SDyEjR #Chefs4ALR

 

For more information visit:

Website: chefstablesociety.com

Facebook: facebook.com/chefstablesociety

Instagram: instagram.com/chefstablebc

Twitter: twitter.com/chefstableBC

Farm Land is Important to Me!

Dear Chefs' Table Society of British Columbia Members,

A mere 5% of British Columbia land falls within the protection of the Agriculture Land Reserve (ALR). The foresight of our legislation to create the ALR over 40 years ago is now in jeopardy with bill 24. We need to be accountable for decisions we make today not only for sustainability of the present but also what we leave in the future. Chefs and Restauranteurs have worked hard over the past 40 years to support our farms for not only the food they produce but also the culture they bring to our industry. Growing local food is not a thing of the past it is our present and our future, never has the demand been higher for locally sourced nutritious food.

Bill 24 proposes to divide the Agriculture land reserve into 2 zones, the changes being put forward are in zone 2 which contains 90%  of the protected land. This will essentially open the door to remove 90% of the mere 5% of B.C.'s  ALR.

The ALR was created to protect a very valuable asset by ensuring land-planning decisions for agricultural land were not made for political or short-term reasons. The decision makers at the Agricultural Land Commission are currently independent and free of an outside agenda. Bill 24 changes that, greatly weakening the independence of the Commission by allowing the government to easily appoint decision-makers who may not prioritize the protection of agricultural land. Bill 24 also makes it much easier for agricultural land to be removed from the ALR by adding new open-ended and undefined categories such as “economic” or “social” reasons that allow land to be removed.

Chefs and the restaurant industry need to be aware of the type of changes being proposed.

The members of the Legislative Assembly and our Premiere need to be aware of how we feel about our farmland and our future food source. For more information, visit the BC Food Systems Network at http://bcfsn.org/

We ask all members to speak out about this threat to food security before it is too late! Take a ‘selfie’ and post on twitter or facebook with the hashtag #chefs4ALR

 

Sincerely,

CTSPresidentSign

 


 

Scott Jaeger
President of The Chefs Table of British Columbia
Chef owner of The PearTree Restaurant
Bocuse dor Canada 2007
4 time Olympic gold medalist Culinary Team Canada  2008
Inducted into the British Columbia Restaurant hall of fame 2008

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